Technology

WHAT IS DIGITAL MARKETING?

by Paul watson011
  1. INTRODUCTION

Digital marketing refers to promoting products or services using digital channels and technology. This includes various strategies like content marketing, email marketing, SEO (Search Engine Optimization), and paid advertising such as PPC (pay-per-click). In simple terms, if you see ads or promotions when browsing the internet, that’s digital marketing in action. It’s a modern approach that allows businesses to connect with potential customers online. Click this for https://buyergain.com/

  1. HOW DO BUSINESSES USE DIGITAL MARKETING?

Let’s consider Ryan, a fictional paper salesman who wants to launch his side business, an app called “Woof!” The app allows users to send messages across various platforms at once—like text, email, and social media. Since Ryan has limited resources, he focuses on cost-effective digital marketing strategies to promote his app.

  • Content Marketing is one of Ryan’s approaches. He can create blog posts, guides, or even YouTube videos explaining how his app works. This content can help potential users understand the value of his product.
  • SEO (Search Engine Optimization) is another method Ryan uses. He ensures that his website is optimized with relevant keywords so that when people search for communication tools, his app shows up in the results. This increases the chances of his website being noticed by potential users.
  • Email Marketing allows Ryan to build a list of prospective customers interested in his product. He sends them newsletters or promotional emails, keeping them engaged with updates about his app.
  • Social Media Marketing is essential for Ryan, especially since his research shows that his target audience is active on Instagram. He creates a business profile to share updates, connect with his audience, and promote his product in a casual, non-sales way.
  • Influencer Marketing: He collaborates with friends who are popular in relevant industries, such as Pam, who is a communications consultant. Pam recommends Ryan’s app to her followers, driving more traffic to his website.
  1. IMPORTANCE OF DIGITAL MARKETING

Digital marketing provides a vast reach. For example, while a newspaper ad is limited to its subscribers, a social media post can reach thousands of people worldwide without added costs. Ryan doesn’t need a large budget to create awareness for his app; he can use digital marketing tactics to engage a broad audience.

Digital marketing is also measurable. Ryan can track how many people visit his website or click on his ads in real time, allowing him to adjust his marketing strategies as needed. Unlike traditional marketing, which can be difficult to measure, digital marketing provides immediate feedback, letting Ryan optimize his efforts on the go.

  1. COST EFFICIENCY AND FLEXIBILITY

Compared to traditional marketing, digital marketing is cost-effective. Ryan can get more value from methods like content marketing, which is 62% cheaper than traditional methods. Plus, digital marketing allows him to adjust his strategy in real time. If Instagram isn’t bringing in leads, he can quickly switch to another platform or focus on SEO without being tied to one approach. It allows for precise targeting, cost efficiency, and the ability to measure and adjust strategies quickly. Even with a limited budget, businesses can achieve significant growth using digital marketing techniques.