Let’s explore how a marketing company, NJ, can help you with branding, sales and interest with some expert on-page search engine optimization. Key areas to focus on for an e-commerce site other than the standard keyword research, are usability and site structure, internal links and mobile optimization.
Site usability and structure
With so much competition it is important your website is structured in a way that makes it easy to navigate and use. Good practices include having numbered or bulleted lists, clear subheadings and headings and white space. It should only take a few clicks for site users to get to where they want to go.
When you have an e-commerce customers visiting the site need to be able to easily find the product they want and buy it. Have products organized according to broader categories and then have them narrowed down to more detailed ones. For example, if you sell clothing you would have broader categories of men, women and children and then move to perhaps tops, bottoms and outwear, and then t-shirts, shirts and so on. When there are products that suit several different categories you can use canonical tags to let Google know which is the master and avoid penalization for the content duplication.
Internal linking
A marketing company, NJ, can help ensure your website has good internal links. It is one of the ways Google judges a website and whether it has authority on the subject it covers. It is important not to overdo internal linking, just as it is with keywords, as that can lead to your website being penalized. Examples of linking would be if there is text that says you can contact someone to find out more information, then you can link that text to the contact page. If you have a relevant blog and you mention it you can link to that entry. Only use them when it makes sense to do so and try not to duplicate anchor text.
Mobile-friendly site design
Sites should be mobile-friendly these days. So many people use their devices to access the internet, most of them multiple times a day. If your site does not work on their phones they are more likely to go to a competitor than just wait till they get back to a PC or laptop. Your website needs to adapt to the screen size the user is on. They will need to access everything a visitor can when they are on a desktop.
Conclusion
There are lot of things you or a professional company like Social Trend can do to improve SEO, and some of them are based around your site not just with its content and keywords. Ensure users have a good experience, are not struggling to navigate, have easy to follow internal links and that it is mobile-friendly. This will make you more visible and with more traffic comes more support and sales.
