Video production for business can include creating promotional videos, explainer videos, product demos, customer testimonials, and more. These videos can be used on a company’s website, social media channels, and other marketing materials to increase brand awareness and drive sales.
A professional video production company like DigitalOx Ltd can help businesses with the entire process, from scriptwriting and storyboarding to filming, editing, and post-production. Additionally, there are many DIY tools and platforms to create videos, such as Canva, Animoto, Biteable, etc.
Benefits for your business:
There are many benefits to using video production for business, including:
- Increased engagement: Videos can grab the attention of viewers and hold it longer than text or images alone, making them more likely to engage with and remember a message.
- Improved SEO: Search engines give preferential treatment to websites that have video content, making it more likely that a business website will rank higher in search results.
- Increased conversions: Videos can help to increase conversions by providing a detailed and engaging look at a product or service, making it more likely that viewers will take action.
- Cost-effective: Video production can be a cost-effective way to reach a large audience, particularly when compared to traditional advertising methods.
- Increased brand awareness: By using videos, businesses can create an emotional connection with their audience, which can help to increase brand awareness and loyalty.
- Increased reach: Videos can be shared and viewed by a wide audience, which can help to increase the reach of a business’s marketing efforts.
Understanding cost
The cost of video production could differ broadly based on factors such as the type of video, the length of the video, the complexity of the project, and the level of expertise required. Generally, the cost of video production can be broken down into several categories:
- Pre-production: This includes costs such as scriptwriting, storyboarding, and location scouting.
- Production: This includes costs such as filming, lighting, and equipment rental.
- Post-production: This includes costs such as editing, color correction, and sound design.
- Animation: If animation is required, the cost will depend on the complexity of the animation and the amount of animation required.
- Voice-over: The cost of voice-over will depend on the length of the video, the complexity of the script, and the talent required.
The cost of video production can range from a few hundred dollars for a simple, short video to tens of thousands of dollars for a more complex, longer video. It’s always best to get quotes from a few different video production companies to get a sense of what the cost might be.
ROI and sales impact
When it comes to video production for business, the ROI can be determined by comparing the costs of producing the video with the increase in sales or other business benefits resulting from the video.
To measure the ROI of a video, businesses can track metrics such as:
- Views: The number of people who have watched the video.
- Click-through rate (CTR): The number of people who have clicked on a link or call to action in the video.
- Conversion rate: The number of people who have made a purchase or taken some other desired action because of watching the video.
- Sales: The increase in revenue or sales resulting from the video.
- Return visitors: The number of people who have returned to the website or social media channel to watch the video again.
