What is SSL?
SSL stands for Secure Socket Layers. It is an algorithm used for protecting data. The purpose of SSL is to add a layer of security that can safely handle the data that the visitors have shared with the website. SSL is a standard security technology for creating and monitoring an encrypted link between a web server and a browser. This technique ensures that the data shared between the user, the browser, and the website, which is the webserver, remains private and secure.
Google rankings and SSL
Google has multiple ranking factors based on which the websites and search results are arranged. Google has stated that the websites with an SSL certificate will get an advantage over rankings and visibility in the Search Engine Results Page(SERPs).
Google quoted an example of two similar websites with all other parameters equally matching to decide the ranking, but only one website uses SSL certification. The preference in the listing will be given to the SSL secured website. There is no accurate measure on how much an SSL certification helps improve the rankings, but it does certainly improve the search rankings. Secure browsing is an essential parameter in online business methodologies.
Need of SSL for users
Countless customers visit a website registering themselves and providing useful data. Users also need the satisfaction that the data they are giving on the website is kept safe and is not leaked to any other party. SSL certification proves that the website securely handles the data, ensuring that the exchange of information between the web browser and the web server is encrypted and cannot be extracted out of the pipeline for decryption.
To get an SSL certificate, domains need to get it approved from Certificate Authority(CA), an outside organization, a trusted third party that helps check the security layers of a website and then approves it for the SSL certification. The CA will sign the certificate with a digital key from the organization allowing client devices to identify it and securely browse the website, assured with SSL certification.
To know more read – How to get an SSL certificate to secure your websites?
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