Social media marketing isn’t going anywhere, anytime soon. As more social media users join various platforms everyday, the need for brands to have a strong social media presence increases. Using a global social agency is a fast-track ride to securing your place among the big-names on social media. Global social agencies can offer complete, end-to-end services and create bespoke strategies that fully incorporate your brand’s unique DNA and business objectives.
There are very few (if any) drawbacks to using a social media agency. If you choose an agency that blends well with your business, is successful in your niche and has a good reputation, they will more than likely generate enough ROI to cover any agency fees or exceed your expected ROI.
What are the key benefits of using a social media agency?
Access to industry-exclusive technology
Social media agencies have access to their own or third-party software and social media marketing tech. These can include lead nurturing, CRM systems and conversion-led CRM funnels, optimisation technology (which adjusts your digital marketing campaign in real-time to optimise towards a chosen goal), consumer profiling and much more than Facebook or Instagram can offer business users.
Experts in social media strategy
Social media agencies are experts in their field. They understand how to create and optimise a business’ social media campaign. They have worked on countless social media campaigns, within various industries and audiences, so have acquired the experience and knowledge to execute campaigns effectively.
Agencies are also constantly plugged in to time-sensitive and culturally relevant trends, and algorithm changes across all major platforms. With this knowledge, social media agencies can develop bespoke, relevant campaigns and strategies to target audiences across all platforms.
Social media agencies are literally paid to care for your social media campaigns, meaning your success is in their best interests.
Access to a wealth of historical social media campaign data
The best-performing social media agencies will have a large amount of data from previous campaigns, from all types of companies and industries, detailing what works best. They can match your brand with other businesses of the same size, niche, and similar business goals in order to develop an effective social media campaign for you.
Any social media marketing agency worth your money will use their data to make smart, data-driven decisions for your social media campaigns whilst tailoring them to your individual objectives.
Strategies developed with care and consideration
Social media marketing companies don’t produce slap-dash campaigns or short-term solutions for your business. It’s in their interests to generate the best results for your business. Agencies develop reputations for being a good agency to keep on retain, and they want to create impressive case studies that show off their skills to other potential clients.
Therefore, every change or alteration made to your social media strategy is data-driven and well-informed. Agencies continually monitor all KPIs to ensure the campaign will achieve the results it should, and if anything were to go wrong, it could be corrected immediately.
Understanding social media best practices
Social media agencies are full of specialists that always have their finger on the pulse across the social media industry. From the latest trends to the newest strategies, agencies are up-to-date on the approaches that guarantee success across social media.
Social agencies are fully qualified in social media marketing and management and understand the best practices and new rules and regulations to ensure your campaign complies to all legal requirements. Agencies can adjust your campaigns as new changes come in, including updated hashtag usage, engagement strategies, posting frequency and algorithm favourability.
