Publishers and app developers can make money from their websites and apps by selling ad space to mobile marketers and advertisers by registering with a mobile ad network, which is where we come in. We’ve gathered the Best Mobile Ad Networks for Publishers for you so you can pick and choose at your convenience.
It is anticipated that global spending on mobile advertising would increase from an estimated $400 billion (about $1,200 per person in the US) in 2024.
We’ve made our shortlist of the best mobile ad networks for publishers since we know how difficult it can be to choose just one, and so its easier for you to distinguish the “Best Ad Networks for Publishers” & “Best Ad Networks for Bloggers” from this list which is specifically made for mobile ad networks.
Even if there are many ad networks, you must give top priority to the one that focuses on your specialization for your mobile marketing platform or ad network. Now let’s get started.
- Publift
Since 2015, Publift has been a programmatic advertising platform that assists publishers in optimizing their ad revenue. Made up of engineers, data scientists, and performance analysts, Publift’s specialty is creating customized ad campaigns for publishers.
Gaining a thorough grasp of the publisher’s content and providing ad solutions that are tailored to it are the two things needed to do this. Publift differentiates itself from the competition by offering this degree of customization and optimization which is why any list of Best Mobile Ad Networks for Publishers would be incomplete without Publift.
Publift offers publishers ad solutions tailored to their requirements by combining some of the largest mobile ad networks, including Smaato, InMobi, AdMob, and others.
It is compatible with several ad formats, such as:
- sticky footer advertisements
- Interstitials
- Inter-Scrollers
- Watch Video
Even while Publift can handle a wide variety of ad forms, it thinks that more advertising do not necessarily mean more money for publishers. Rather, they use their sophisticated multivariate testing engine to continuously A/B test each and every ad location on a publisher’s website in order to identify the placement that will produce the greatest outcomes.
Publishers are getting more than just an ad network when they deal with them; in addition, they receive advice on code architecture, website performance, and core web vitals (CWVs). This implies that publishers are working with a full-service partner for website income optimization.
Because of this, Publift is trusted by more than 350 publishers in more than 60 countries, who work in a wide range of markets and industries.
After working with Publift, publishers can use the Ad Revenue Calculator to determine their potential increases in ad revenue.
- Instagram and Facebook
Facebook’s mobile advertising network
Among the most widely used mobile platforms are Facebook and its sibling company, Instagram. These enormous social media networks are among the greatest places to promote your mobile apps because they have millions of users.
For every budget, these websites provide advertising campaigns. Additionally, you can use demographics like these to focus on a smaller target audience:
- Whereabouts
- Age
- sex
- Status of relationships
- Instruction
- Work
- Interests and preferences
Ad types used by Facebook and Instagram include image, video, video poll, carousel (up to ten images), slideshow (short video ads), collection (mobile only; five products featured), instant experience (full-screen ads that load quickly), lead (signups), dynamic (promoting targeted products), and ads featured in Stories and Messenger.
Instagram’s mobile advertising network
A mobile ad campaign can be easily set up in a few easy steps. Prior to creating an advertisement, you must decide on your goals, establish your target audience, pick an ad format and location, set a budget, and timeline.
There are several choices available to you for mobile app monetization and advertising on Facebook and Instagram.
- AdMob
Google owns the mobile ad network AdMob, which is the mobile equivalent of Google AdSense. AdMob is an excellent place to start if you’re new to ad marketing because it’s easy to utilize.
You can use forms including text, photos, videos, and interactive media to promote with AdMob. The best part is that you have the option of selecting whatever ad format to display. You earn more money because every ad is tailored to show relevant advertising for your app.
With autonomous artificial intelligence, you may place adverts in your app with just one line of code, and ads will be generated automatically. Alternatively, you can choose to arrange adverts manually, selecting where you want them to appear.
AdMob provides a variety of ad formats, such as:
- Banner advertisements
- Videos for advertisements
- Interstitial advertisements
- Reward advertisements
- native advertisements
If you would like to connect to other mobile ad networks, AdMob provides ad mediation. Additionally, you may connect to Google Analytics to monitor the effectiveness of your campaign, which is one of the many good reasons we’ve added this one into our list of Best Mobile Ad Networks for Publishers.
Additionally, if you’re doing online campaigns, it syncs with Google AdSense because it’s Google. For both novice and experienced publishers, our ad network offers options that will help you optimize your revenue.
AdMob does, however, have restrictions on ad placements, such as the inability to have more than one shown at once when scrolling.
- Smaato
Smaato is a great platform for publishers and advertisers to run mobile ads. You can purchase or sell ad space because there are over 90,000 advertisers and over 10,000 publishers.
Benefit from the Smaato Publisher Platform (SPX), which generates super auctions, and real-time bidding (RTB). This enables you to identify the advertisers willing to pay the highest rates for your mobile application.
You can identify where the greatest impression demands are during these real-time bidding super auctions, enabling you to maximize revenues on an impression-by-impression basis and earn higher-paying eCPMs.
Video, interstitial, banner, interactive, and incentivized advertising are all permitted on Smaato.
Dynamic Demand allows SPX (Smaato Publisher Platform) to automatically optimize demand sources. Additionally, you can mediate other ad networks that are enabled by SDKs.
- Coherence
Unity is the best option if you want to guarantee advertising in your mobile games. This platform is dedicated to leveraging video advertising to monetize mobile games.
Ads created using Unity work with all game engines, such as Adobe Air, Marmalade, and Corona, as well as iOS and Android platforms. Even better, you may set up in-app purchases so that users can make purchases inside the app.
They provide CPI or CPM advertising. Additionally, they offer banner, video, and interstitial ad types. Even Unity advertising can be configured to function with plugins made by firms like MoPub, SkyRocket, or other mediation providers.
sure that you always reach the proper viewers, you may set your target demographics by connection, country, or operating system. With more than 35 million players across 128 nations, you’ll undoubtedly connect with your intended audience.
For the best app monetization, you can monitor the performance of your ad campaigns by the hour or day with the help of the user-friendly dashboard’s almost instantaneous reporting.
