With the craft beer and brewery industry growing exponentially, setting your brewery apart has become an increasingly important task. Whether you’re a new entrant to the market or an established player, the latest trends in brewery design can help give your business a competitive edge. From creative taproom designs to innovative branding, here are the top three trends in brewery design that you need to be aware of. Let’s dive in and explore the top trends transforming brewery design.
1. Creative Taprooms
Taproom designs are no longer just about providing a great beer selection. Many brewers are now creating spaces with the intention of making them destinations in and of themselves. This involves adding unique touches to the space, such as live music, interactive games and activities, entertainment nights, food trucks, and visual art installations. By creating a space that is more than just a place to drink beer, breweries are able to create an atmosphere and culture around their beers that customers will keep coming back to.
2. Experiential Branding
Another trend in brewery design is the focus on creating an “experiential” brand. By this, we mean that brewers are finding creative ways to connect with their customers through more than just their beer. Breweries are now using their taprooms as a way to express their brand in an immersive manner, creating experiences that customers can not only taste but also touch, smell, and see. Whether it’s through the use of interactive technology, vibrant branding, or unique events, breweries are finding creative ways to give their customers a truly immersive experience.
3. Local Focus
One trend that is becoming increasingly popular in the craft beer industry is a focus on local ingredients and products. The trend has been given a new name, “locavore,” and is all about using local ingredients to create unique beers that reflect the region in which they are brewed. By focusing on local ingredients, breweries can create a sense of pride in the beer and give customers an authentic taste of the region.
In a Nutshell
These are just a few of the top 3 trends in brewery design. Creative taproom designs, experiential branding, and local focus all help to create a unique atmosphere and culture around your brewery that customers won’t forget. By staying ahead of the trends, you can ensure that your brewery stands out from the crowd and gives customers a truly unique experience.
